Description
Book Details
Title: Contemporary Horizons in Business and Management
Editors: Dr. Himanshi Puri, Dr. Chhavi Jain, Dr. Saumya Kumar
Publisher: Cogniverse Press, Jorhat, Assam, India
First Edition: June 2026
DOI: https://doi.org/10.5281/zenodo.21284396
ISBN: 978-81-688286-8-1 (Print Edition)
e-ISBN: 978-81-688286-9-8 (Digital Edition)
Preface
Contemporary Horizons in Business and Management examines the rapidly evolving business landscape shaped by technological advancement, digital transformation, globalization, changing consumer expectations, and sustainability. The volume highlights the importance of innovation, strategic thinking, and responsible management practices in addressing modern organizational challenges.
This peer-reviewed edited volume provides a platform for researchers, academicians, industry professionals, and scholars to present contemporary research and practical insights across diverse domains of business and management. It reflects the dynamic nature of modern organizations and the growing significance of technology-driven business practices.
The chapters explore a broad spectrum of topics including artificial intelligence, digital transformation, business analytics, marketing, finance, human resource management, healthcare management, entrepreneurship, supply chain management, sustainability, organizational behaviour, strategic management, and innovation. Collectively, they offer both theoretical foundations and practical perspectives relevant to contemporary business environments.
The primary objective of this volume is to promote interdisciplinary research, encourage academic dialogue, and provide innovative solutions to emerging business challenges. The editors express sincere gratitude to the contributing authors, reviewers, and the publishing team for their valuable support throughout the publication process.
The editors hope this book will serve as a valuable academic resource for researchers, educators, students, practitioners, and policymakers while inspiring future research and contributing meaningfully to the advancement of business and management studies.
Key Themes
- Artificial Intelligence in Business
- Digital Transformation
- Business Analytics
- Marketing and Customer Analytics
- Finance and Entrepreneurship
- Healthcare Management
- Human Resource Management
- Supply Chain Management
- Sustainability and Organizational Excellence
- Strategic Management and Innovation
Table of Contents
Chapter 1: Exploring Opportunities and Risks Associated with Rural Women Participation in the Gig Economy: A Study from Gautam Buddh Nagar District
Authors: Tripti Bisht, Dr. Bhanu Pratap Pandey, Ms. Anushka
Chapter 2: Artificial Intelligence as a Strategic Tool for Achieving Excellence in Tourism Business Management
Authors: Muttakin Islam, Sourove Chandra Das, Sazu Sardar
Chapter 3: Leveraging Indian Knowledge Systems for Innovation and Entrepreneurship: A Pathway to Sustainable Development
Authors: Dr. Anup Kumar Srivastava, Dr. Shweta Gupta, Dr. Satendar Sing
Chapter 4: AI-Enabled Data-Driven Marketing: Evidence from Emerging and Global Markets
Authors: Kirti Prashar, Avinash Bhowate
Chapter 5: Exploring the Impact of Health Expenditure on Maternal Mortality: A Case Study of Uttar Pradesh
Authors: Priyanka Malik, Ms. Anushka
Chapter 6: AI-Driven Decision Making in Marketing and Customer Analytics: Opportunities, Risks, and Governance in Contemporary Organizations
Authors: Mr. Yuganshu Sanjay Tickoo, Mr. Shashank Bhardwaj
Chapter 7: Sustainable Healthcare Management for Building Resilient, Efficient and Future-Ready Healthcare
Authors: Iffat, Mohammad Salma
Chapter 8: Safe Handling, Better Healing: A Study on Biomedical Waste Segregation Practices, Compliance, and Challenges in Hospitals
Authors: Dr. Saumya Kumar, Diksha Parkash
Chapter 9: Evaluating Various Health Applications Used in Multispeciality Hospitals
Authors: Iram Inaam Fazili, Nirbhay Singh, Dr. Saumya Kumar
Chapter 10: Strategic Management and Business Policy
Authors: Dr. Avinash Bhowate, Dr. Himanshu Kataria
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