Description
Book Details
Title: Future of Work, Learning and Innovation in the Digital Era
Type: Peer Reviewed Edited Volume
Editors: Dr. Chhavi Jain, Dr. Rachna Dhingra, Dr. Aditi Chaturvedi
Publisher: Cogniverse Press, Jorhat, Assam, India
First Edition: May 2026
DOI: 10.5281/zenodo.20377875
ISBN: 978-81-686963-2-7 (Print Edition)
e-ISBN: 978-81-686963-3-4 (Digital Edition)
Cover Design: Cogniverse Press Digital Team
Copyright: © Authors
Editors
- Dr. Chhavi Jain – Assistant Professor, School of Business Studies, Sharda University; Area Chair – IT & Business Analytics
- Dr. Rachna Dhingra – Assistant Professor, School of Business Studies, Sharda University; Area Chair – Entrepreneurship & Strategy
- Dr. Aditi Chaturvedi – Assistant Professor, School of Business Studies, Sharda University; Area Chair – Supply Chain Management
Publisher Information
Cogniverse Press
Nakari Gaon, Borigaon Siding, Jorhat – 1, Assam, India
Phone: +91-9101730579
Website: cogniversepress.com
Email: cogniversepress@gmail.com
Preface
The rapid advancement of digital technologies is transforming the way individuals, organizations, and societies work, learn, and innovate. Emerging technologies such as artificial intelligence, automation, cloud computing, data analytics, and virtual collaboration platforms have created a dynamic digital ecosystem that is reshaping industries and educational environments worldwide.
Future of Work, Learning and Innovation in the Digital Era explores the evolving dimensions of work culture, education, and innovation in an increasingly interconnected world. The volume brings together contributions from researchers, academicians, industry experts, and practitioners who examine both the opportunities and challenges associated with digital transformation.
The chapters address a wide range of contemporary themes, including future workplaces, digital learning environments, artificial intelligence, remote and hybrid work models, workforce automation, entrepreneurship, digital leadership, sustainability, emerging technologies, and technology-driven organizational transformation.
A central focus of the book is understanding how innovation, collaboration, and responsible technology adoption can shape the future of work and learning. The contributors emphasize the importance of lifelong learning, digital competencies, creativity, and inclusive innovation practices for sustainable growth and development.
The editors express sincere gratitude to all contributing authors, reviewers, and the publishing team for their scholarly efforts and support. This volume is intended to serve as a valuable resource for researchers, educators, students, and professionals seeking insights into the future of work, learning, and innovation in the digital era.
Editors
Dr. Chhavi Jain
Dr. Rachna Dhingra
Dr. Aditi Chaturvedi
Key Themes
- Digital Transformation and Innovation
- Artificial Intelligence and Automation
- Future of Work and Workforce Development
- Digital Learning and Education Technologies
- Entrepreneurship and Business Innovation
- Digital Leadership and Organizational Change
- Supply Chain and Logistics Technologies
- Financial Technology and Digital Finance
- Sustainability and ESG Practices
- Consumer Behavior in the Digital Economy
Table of Contents
Chapter 1 – Economic Viability and Sustainable Marketing of Campaigns for Organic Food Products in India
Authors: Harsh Verma, Ms. Anushka
Page: 1
Chapter 2 – Exploring the Impact of Financial Technology (Fintech) on Banking Sector
Authors: Gaurangi Raghav, Richa Kumari, Sarika Singh, Dr. Kali Ram Gola
Page: 20
Chapter 3 – The Role of Behaviour-Driven Digital Features in Shaping Users’ Financial Habits
Authors: Karan Raj Singh, Dr. Anup Kumar Srivastav
Page: 47
Chapter 4 – The Impact of AI and Chatbots on Customer Service in Retail Banking
Authors: Mohd Ishan, Dr. Anup Kumar Srivastava
Page: 69
Chapter 5 – E-Commerce Expansion in India: Emerging Trends, Growth Drivers, and a Regression-Based Empirical Analysis (2016–2023)
Authors: Shamit Ghai, Yuganshu Tickoo
Page: 88
Chapter 6 – The Behavioural Psychology of Investing: Exploring the Human Side of Finance
Authors: Suyash Pandey, Sonal Shandilya, Dr. Kali Ram Gola
Page: 103
Chapter 7 – AI in Human Resource Management: Its Impact on Performance Management
Authors: Priyanshee Gaur, Radhika Saini, Dr. Mohammed Rashid
Chapter 8 – A Comparative Analysis Between Traditional Marketing vs Digital Marketing
Authors: Aditi Bhardwaj, Akanksha, Dr. Priti Verma
Page: 152
Chapter 9 – Behavioural Finance & Understanding Investor Decision Making in the Stock Market
Authors: Sneha Singh, Dr. K.R. Gola
Page: 169
Chapter 10 – How Payment Modes Influence the Budgeting Habit of College Students
Authors: Palki Mittal, Hadia Noor, Dr. Aditi Chaturvedi
Page: 190
Chapter 11 – Role of Global Trade in Enhancing Food Security in Developing Nations
Authors: Raunak Mittal, Shivam Priyadarshi, Dr. Apoorva Verma
Page: 214
Chapter 12 – Study on Consumer Satisfaction in Noida with Special Reference to Patanjali Products
Authors: Abha Mishra, Pari Agrawal, Dr. Rohit Mahajan
Page: 236
Chapter 13 – The Role of the Indian Maritime Sector in Global Supply Chains
Authors: Shreyansh Jain, Dr. Manmohan Rahul
Page: 248
Chapter 14 – The Influence of Advertising Strategies on Consumer Behavior in the Travel Industry
Authors: Varun Mittal, Dr. Bhanu Pratap Pandey
Page: 264
Chapter 15 – Lean Supply Chain Management in the Automobile Industry: Empirical Evidence on Efficiency, Waste Reduction & Operational Performance
Authors: Harsh Soni, Prof. Sandeep Anand
Page: 275
Chapter 16 – Technology in Supply Chain: The Role of AI and Automation in Optimising Logistics Operations
Authors: Kambala Hileni, Dr. Shweta Gupta
Page: 287
Chapter 17 – Impact of Digital Advertising Attributes on Customer Buying Intention
Authors: Aryashree, Dr. Anup Kumar Srivastava
Page: 311
Chapter 18 – Corporate Governance, ESG Performance, and Sustainability Reporting: An Integrated Review of Mechanisms, Mandates, and Outcomes
Authors: Yash Periwal, Kamal Krishna, Dr. Ankit Raj Singh
Page: 331
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